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"Why pay premium in freemium services?" A study on perceived value, continued use and purchase intentions in free-to-play games.
Juho Hamari
Nicolai Hanner
Jonna Koivisto
Published in:
Int. J. Inf. Manag. (2020)
Keyphrases
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information services
service composition
online game
context aware
computer games
service oriented
structural equation modeling
theory of planned behavior