A Group-based Inference Approach to Customized Marketing on the Web - Integrating Clustering and Association Rules Techniques.
Hsiangchu LaiTzyy-Ching YangPublished in: HICSS (2000)
Keyphrases
- association rules
- website
- data mining
- clustering algorithm
- association rule mining
- web pages
- clustering method
- k means
- web objects
- data clustering
- web documents
- mining association rules
- categorical data
- market basket data
- data mining techniques
- web applications
- knowledge discovery
- unsupervised learning
- semantic web
- hierarchical clustering
- web snippets
- web mining
- cluster analysis
- homogeneous groups
- linked data
- web data
- search engine marketing
- decision making
- web sessions
- inference process
- customer segmentation
- content similarity
- clustering analysis
- web content
- similar objects
- group members
- data mining tasks
- spectral clustering
- classification rules
- information sources
- graphical models
- data analysis