The transformation of a traditional salt company into a biotech business through innovations and reforms: a case study of Taiyen.
Pao-Ching ChengChi-Hsiang ChenMing-Ji James LinPublished in: Int. J. Technol. Manag. (2008)
Keyphrases
- case study
- manufacturing companies
- business strategy
- customer service
- competitive intelligence
- business intelligence
- customer support
- information systems
- small businesses
- financial statements
- business decisions
- business models
- data mining
- business processes
- test bed
- financial information
- business rules
- science education
- business process
- business activities
- electronic commerce
- customer data
- business environment
- real world
- decision making
- financial services
- small and medium sized enterprises
- customer retention
- mission critical
- organizational structure
- customer relationship management
- product development
- enterprise systems
- marketing campaigns
- high tech
- competitive advantage
- service delivery
- customer churn
- big data
- technological innovations
- software engineering
- website