An Empirical Study of Consumers Adopting Mobile Commerce in Taiwan: Analyzed by Structural Equation Modeling.
Jen-Her WuShu-Ching WangPublished in: PACIS (2003)
Keyphrases
- mobile commerce
- structural equation modeling
- online shopping
- electronic commerce
- mobile devices
- user satisfaction
- cross sectional
- measurement model
- survey data
- mobile users
- customer satisfaction
- structural model
- mobile services
- perceived usefulness
- security requirements
- confirmatory factor analysis
- mobile technologies
- service quality
- personal information
- learning process