Customer Relationship Management aspects of Media-on-Demand and its affects on mobile communication.
Alan D. SmithPublished in: Int. J. Mob. Commun. (2009)
Keyphrases
- mobile communication
- customer relationship management
- wireless communication
- relationship management
- social networking
- data mining technology
- competitive advantage
- data mining
- data mining applications
- multimedia
- mobile services
- multimedia data
- mobile terminals
- information technology
- base station
- online social networks
- call center
- wireless networks