Comparing the Impact of Service Quality on Customers' Repurchase Intentions Based on Statistical Methods and Artificial Intelligence-Taking an Automotive Aftermarket (AM) Parts Sales Company as an Example.
Li-Hua LiChang-Yu LaiPublished in: IMCOM (2021)
Keyphrases
- statistical methods
- service quality
- customer support
- customer loyalty
- customer satisfaction
- customer service
- call center
- statistical analysis
- service providers
- machine learning
- electronic commerce
- user satisfaction
- machine learning methods
- potential customers
- online shopping
- statistical approaches
- customer data
- statistical models
- information systems
- statistical tests
- quality of service
- competitive environment
- customer requirements
- marketing strategies
- data mining techniques
- information quality
- job satisfaction
- data mining
- customer behavior
- customer base
- real time
- product design
- expert systems
- service level
- databases
- competitive advantage
- data model
- decision trees
- web services
- information retrieval