How Personality and Relationship Affect Customers' Adoption of Advanced Self Service Technology in Branch Banking.
Sven C. BergerPublished in: AMCIS (2008)
Keyphrases
- banking services
- financial services
- technology adoption
- technological innovations
- early adopters
- customer churn
- web intelligence
- cost effective
- information technology
- retail banking
- case study
- customer satisfaction
- internet technology
- factors that influence
- data mining
- customer base
- customer segmentation
- user acceptance
- technical solutions
- internet banking
- widespread adoption
- customer behavior
- commercial banks
- end users
- information systems