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Measuring Customer Retention in the B2C Electronic Business: An Empirical Study.
Eugenia Y. Huang
Chia-jung Tsui
Wellington K. Kuan
Hung-Shin Chen
Ming-Chin Hung
Published in:
HICSS (2013)
Keyphrases
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electronic business
customer retention
electronic commerce
customer satisfaction
service quality
business applications
electronic markets
customer relationship management
website
real time
neural network
relational databases
decision rules
customer churn