A Review on Machine Learning Methods for Customer Churn Prediction and Recommendations for Business Practitioners.
Awais ManzoorMuhammad Atif QureshiEtain KidneyLuca LongoPublished in: IEEE Access (2024)
Keyphrases
- customer churn
- churn prediction
- prediction model
- data mining
- customer base
- customer relationship management
- customer retention
- information systems
- credit risk
- prediction accuracy
- real world
- neural network
- business intelligence
- regression model
- data mining technology
- rule induction
- decision making
- competitive advantage
- knowledge management
- business processes
- electronic commerce
- evaluation method
- random forest
- decision trees
- rule sets
- software engineering
- credit scoring
- customer segmentation
- search engine
- machine learning