Data Mining Technology and Its Application in CRM of Commercial Banks.
Bin FangShoufeng MaPublished in: DBTA (2009)
Keyphrases
- data mining technology
- customer relationship management
- commercial banks
- marketing strategies
- credit risk
- credit scoring
- retail banking
- customer churn
- data mining applications
- knowledge discovery
- data mining
- data mining techniques
- text mining
- historical data
- risk management
- credit card
- clustering analysis
- nearest neighbor
- business intelligence
- knn
- customer segmentation
- decision trees
- information retrieval