Mass Customization and Consumer Behavior: The Development of a Scale to Measure Customer Customization Sensitivity.
Margarita B. GuilabertNaveen DonthuPublished in: MCPC (2003)
Keyphrases
- consumer behavior
- mass customization
- marketing strategies
- product design
- software engineering
- online shopping
- mass production
- product development
- electronic commerce
- manufacturing process
- case study
- user interface
- development process
- knowledge management
- product information
- product configuration
- real world
- purchasing behavior
- real time