Exploring the Total Customer Experience (TCE): Usability Evaluations of (B2C) E-Commerce Environments.
Shailey MinochaLisa DawsonPublished in: INTERACT (2003)
Keyphrases
- heuristic evaluation
- user experience
- transportation costs
- highly dynamic
- usability problems
- electronic commerce
- dynamic environments
- cognitive style
- usability evaluation
- real world
- robotic systems
- complex environments
- customer satisfaction
- customer behavior
- genetic algorithm
- user satisfaction
- neural network
- customer service
- website
- immersive environments