Clustering of Customer Shopping Paths in Japanese Grocery Stores.
Natsuki SanoReo TsutsuiKatsutoshi YadaTomomichi SuzukiPublished in: KES (2016)
Keyphrases
- clustering algorithm
- clustering method
- point of sale
- hierarchical clustering
- electronic commerce
- categorical data
- k means
- unsupervised learning
- shortest path
- self organizing maps
- cluster analysis
- japanese language
- customer knowledge
- customer segmentation
- online shopping
- customer satisfaction
- credit card
- data clustering
- distance metric
- data points
- feature space