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Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective.
Chaang-Iuan Ho
Yaoyu Liu
Mingchih Chen
Published in:
Inf. (2022)
Keyphrases
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factors influencing
live streaming
marketing strategies
factors affecting
internet shopping
peer to peer
streaming video
website
electronic commerce
social media
real time
multimedia
mobile phone
user generated
limited bandwidth