Applying Social Marketing Theory to develop retargeting and social networking advertising website.
Keng-Chieh YangChia-Hui HuangConna YangChen-Wei TsaiPublished in: IEEM (2015)
Keyphrases
- social networking
- social networking websites
- website
- social media
- social networks
- internet marketing
- social bookmarking
- crowd sourcing
- data collection
- user behavior
- online communities
- personal information
- social activities
- social networking sites
- collective intelligence
- online social networking
- online social networks
- online advertising
- micro blogging
- social networking services
- social software
- viral marketing
- social communities
- mobile advertising
- web pages
- social behavior
- social interaction
- marketing campaigns
- emerging trends
- content sharing
- data analysis
- search engine