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Exploring the Business Potential of Social Media: An Utilitarian and Hedonic Motivation Approach.
Patrick Mikalef
Michail N. Giannakos
Adamantia G. Pateli
Published in:
Bled eConference (2012)
Keyphrases
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social media
big data
decision making
business process
business processes
crisis management
information systems
electronic commerce
service quality
social interaction