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Are Facebook brand community members truly loyal to the brand?

Juha MunnukkaHeikki KarjaluotoAnna Tikkanen
Published in: Comput. Hum. Behav. (2015)
Keyphrases
  • community members
  • social media
  • virtual communities
  • social networks
  • brand image
  • databases
  • decision making
  • email
  • learning systems
  • knowledge sharing
  • social networking
  • information systems
  • case study
  • social interaction