What drives the continuous adoption of mobile stock trading applications among Gen-Z traders? An investigation of the TAM, social influence, trust, and perceived security.
Su-Mae TanTze Wei LiewChin Lay GanHasmida JamaluddinYi Yong LeeJames Yong Zheng TeyPublished in: WSSE (2023)
Keyphrases
- social influence
- stock trading
- technology adoption
- technology acceptance
- stock market
- perceived usefulness
- behavioral intention
- social interaction
- user acceptance
- social networks
- financial data
- technology acceptance model
- theoretical and practical implications
- social psychology
- empirically tested
- online communities
- user preferences
- stock exchange
- mobile devices
- stock price
- stock data
- mobile payment
- network structure
- short term
- perceived risk
- subjective norm
- intrusion detection
- information systems
- mobile services
- factors affecting
- user satisfaction
- financial time series
- mobile users
- mobile applications
- factors that affect
- factors influencing
- e government