Multichannel marketing: An experiment on guiding citizens to the electronic channels.
Marije L. TeerlingWillem PietersonPublished in: Gov. Inf. Q. (2010)
Keyphrases
- cross channel
- multi channel
- social media
- single channel
- governmental organizations
- decision making
- service delivery
- e government
- usage statistics
- cost efficient
- government services
- data mining
- website
- consumer behavior
- government agencies
- customer service
- life cycle
- social networks
- job search
- long term
- predictive modeling
- marketing strategies
- public administration
- policy makers
- bulletin board
- customer relationship management
- public policy
- communication channels
- signal reconstruction
- free riding
- data mining technology
- web pages
- online advertising