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Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing.
Salam Abdallah
Bushra Jaleel
Published in:
J. Theor. Appl. Electron. Commer. Res. (2015)
Keyphrases
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evaluation framework
website
assessment tool
development process
evaluation process
learning experience
data mining
evaluation metrics
evaluation methodology
neural network
multimedia
case study
learning environment
evaluation measures