Customer relationship management and hotel performance: the mediating influence of marketing capabilities - evidence from the Malaysian hotel industry.
Abdul Alem MohammedBarnaly RashidShaharuddin B. TahirPublished in: J. Inf. Technol. Tour. (2017)
Keyphrases
- customer relationship management
- competitive advantage
- marketing strategies
- data mining technology
- data mining systems
- relationship management
- data mining applications
- business activities
- customer churn
- data mining
- business processes
- customer base
- knowledge management
- preprocessing
- call center
- knowledge discovery
- customer data
- multi agent systems
- case study
- databases
- customer retention