Multi-channel marketing: an experiment on leading citizens to online public services.

Marije Teerling Willem Pieterson

Published in: D.GO (2009)

Keyphrases

multi channel
public services
e government
service oriented
public sector
public administration
government services
decision making
online learning
single channel
social media
internet marketing
data mining
online services
anti aliasing
website
digital government
data broadcast
channel assignment