Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking.
Rami N. KhushabaChelsea WiseSarath KodagodaJordan J. LouviereBarbara E. KahnClaudia TownsendPublished in: Expert Syst. Appl. (2013)
Keyphrases
- eye tracking
- brain activity
- evoked potentials
- visual stimuli
- eye movements
- eeg signals
- consumer behavior
- brain computer interface
- pupil size
- event related potentials
- eeg data
- brain signals
- signal processing
- human brain
- functional magnetic resonance imaging
- visual attention
- eye tracker
- event related
- eye tracking data
- human computer interaction
- epileptic seizures
- data mining
- cognitive states
- healthy subjects
- online shopping
- usability studies
- head mounted
- eye gaze
- website
- program comprehension
- implicit feedback
- human subjects
- eye movement data
- visual search
- brain regions
- saliency map
- head motion
- cognitive science
- gaze estimation
- independent component analysis
- information processing
- head movements
- white matter