Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation.
Martin GneiserJulia HeidemannMathias KlierAndrea LandherrFlorian ProbstPublished in: AMCIS/SIGeBIZ (2009)
Keyphrases
- online social networks
- online social networking
- social relations
- social networking sites
- social ties
- social networks
- user activity
- viral marketing
- social media
- micro blogging
- online social
- online social media
- social networking
- social context
- online communities
- social graph
- social relationships
- user interface
- network structure
- social graphs
- micro blog
- location based social networks
- human mobility
- influence propagation
- malicious activities
- social interaction
- user generated content
- recommender systems