When Ad Is Selfie: The Effect of Selfie on the Effectiveness of Ad Endorsers in Social Media.

Yaobin Lu Chuang Wang Tailai Wu Chen Yang Jinlin Wan

Published in: AMCIS (2015)

Keyphrases

social media
genetic algorithm
social networks
wide range
display advertising
evolutionary algorithm
targeted advertising
advertising campaigns
ad patients
query intent
click prediction
sponsored search
database
feature selection
information systems
real world
neural network