A transfer learning framework towards identifying behavioral changes of fraudulent publishers in pay-per-click model of online advertising for click fraud detection.
Deepti SisodiaDilip Singh SisodiaPublished in: Expert Syst. Appl. (2023)
Keyphrases
- online advertising
- fraud detection
- user behavior
- transfer learning
- sponsored search
- click models
- behavioral targeting
- cross domain
- credit card
- social network analysis
- contextual advertising
- user interaction
- outlier detection
- cost sensitive
- web search
- data mining techniques
- data mining
- intrusion detection
- display advertising
- user clicks
- reinforcement learning
- text mining
- text classification
- real world