STUDY OF ONLINE SHOPPING BEHAVIOR DIFFERENCES BETWEEN GOAL-DIRECTED SEARCH AND EXPLORATORY BROWSING IN INTERMEDIATE CHOICE LIST ON E-COMMERCE: How do people shop with purpose and without purpose in E-commerce and what role ICL be in the online shopping process.
Chi-Hsuan FanTseng-Ping ChiuPublished in: ICEEG (2022)
Keyphrases
- online shopping
- shopping behavior
- consumer behavior
- purchase intention
- online shoppers
- online consumer
- university students
- online retailers
- product quality
- electronic commerce
- directed search
- customer satisfaction
- online stores
- online environment
- personal information
- user acceptance
- process control
- quality control
- social networks