The Configurational Impact of Top Management Team Characteristics on Marketing Analytics Use in SME: A Fuzzy-Set Qualitative Comparative Analysis.
Guangming CaoYanqing DuanAlia El BannaPublished in: CONF-IRM (2018)
Keyphrases
- comparative analysis
- fuzzy sets
- semi quantitative
- membership functions
- rough sets
- data mining
- fuzzy set theory
- fuzzy logic
- interval valued
- fuzzy entropy
- computational intelligence
- approximate reasoning
- fuzzy similarity
- fuzzy rules
- fuzzy relations
- fuzzy sets theory
- decision making
- fuzzy reasoning
- membership degrees
- soft computing
- pattern recognition
- interval valued fuzzy sets
- membership degree
- type fuzzy logic systems
- fuzzy membership functions
- aggregation operators
- fuzzy measures
- data management
- fuzzy rough sets
- linguistic variables
- decision trees