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The Configurational Impact of Top Management Team Characteristics on Marketing Analytics Use in SME: A Fuzzy-Set Qualitative Comparative Analysis.
Guangming Cao
Yanqing Duan
Alia El Banna
Published in:
CONF-IRM (2018)
Keyphrases
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comparative analysis
fuzzy sets
semi quantitative
membership functions
rough sets
data mining
fuzzy set theory
fuzzy logic
interval valued
fuzzy entropy
computational intelligence
approximate reasoning
fuzzy similarity
fuzzy rules
fuzzy relations
fuzzy sets theory
decision making
fuzzy reasoning
membership degrees
soft computing
pattern recognition
interval valued fuzzy sets
membership degree
type fuzzy logic systems
fuzzy membership functions
aggregation operators
fuzzy measures
data management
fuzzy rough sets
linguistic variables
decision trees