Alia El Banna

Publication Activity (10 Years)

Years Active: 2017-2018
Publications (10 Years): 2

Top Topics

Comparative Analysis

Membership Degrees

Database Marketing

Type Fuzzy Logic Systems

Top Venues

Publications

Guangming Cao, Yanqing Duan, Alia El Banna
The Configurational Impact of Top Management Team Characteristics on Marketing Analytics Use in SME: A Fuzzy-Set Qualitative Comparative Analysis. CONF-IRM (2018)
Guangming Cao, Yanqing Duan, Alia El Banna
Antecedents and Outcomes of Marketing Analytics: Evidence from UK Firms. AMCIS (2017)