Data-Driven Perspectives: Examining the Impact of Advertising Design on Ecommerce Marketing Performance through Facebook Algorithm.
Chia Shen LiuJenyi ChaoChia-Hung LiuPublished in: ICBDT (2023)
Keyphrases
- data driven
- optimal solution
- detection algorithm
- preprocessing
- search space
- improved algorithm
- times faster
- k means
- computational cost
- dynamic programming
- learning algorithm
- hardware implementation
- social networking
- user experience
- matching algorithm
- experimental evaluation
- social media
- significant improvement
- computational complexity
- decision making
- data mining
- cost function
- worst case
- user interface
- particle swarm optimization
- segmentation algorithm
- association rules
- design process
- decision trees
- website
- social networks
- mobile advertising