Customer-Focused Churn Prevention with Social CRM at Orange Polska SA (Research in Progress).
Ewelina SzczekockaPublished in: BIS (Workshops) (2020)
Keyphrases
- customer relationship management
- customer churn
- customer retention
- customer segmentation
- simulated annealing
- marketing strategies
- social networks
- relationship management
- social media
- customer satisfaction
- retail banking
- data mining
- data mining technology
- competitive advantage
- social networking
- social behavior
- social interaction
- electronic commerce
- learning community
- data mining applications
- customer service
- data analysis
- human behavior
- social context
- social capital
- evolutionary algorithm
- case study