Customer Engagement Behaviour Through Satisfaction and Service Quality in Digital Multi-platform Banking: A Proposal from Peru.
Manuel Luis Lodeiros-ZubiriaPublished in: ICITS (2) (2021)
Keyphrases
- service quality
- customer satisfaction
- electronic commerce
- internet banking
- call center
- user satisfaction
- customer service
- online shopping
- customer requirements
- service providers
- customer loyalty
- competitive environment
- customer support
- information systems
- internet shopping
- retail banking
- quality of service
- marketing strategies
- real time
- competitive advantage
- information quality
- banking industry
- banking services
- databases
- customer churn
- data analysis
- incident management