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A Data-Driven Approach to Improve Customer Churn Prediction Based on Telecom Customer Segmentation.
Tianyuan Zhang
Sérgio Moro
Ricardo F. Ramos
Published in:
Future Internet (2022)
Keyphrases
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customer churn
churn prediction
customer segmentation
prediction model
customer relationship management
data mining methods
data mining
random forest
customer behavior
credit risk
rule induction
data mining technology
data sources
databases
regression model
eye tracking data
similarity measure
clustering algorithm