Relative efficiency of social CRM software: a hybrid fuzzy AHP/DEA approach.
V. Raj KumarL. SuganthiPublished in: Int. J. Bus. Inf. Syst. (2019)
Keyphrases
- data envelopment analysis
- dea model
- dea models
- social media
- software systems
- customer relationship management
- social interaction
- cyber infrastructure
- analytic hierarchy process
- software tools
- evaluation method
- computer systems
- social networks
- software development
- data mining
- decision making
- software architecture
- social networking
- evaluation model
- computational complexity
- virtual communities
- case study
- learning environment
- user interface
- software design
- source code
- decision makers
- input output
- test cases