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Uncovering the dual influence processes for click-through intention in the mobile social platform: An elaboration likelihood model perspective.

Zhen ShaoLin ZhangZhengyuan PanJose Benitez
Published in: Inf. Manag. (2023)
Keyphrases
  • likelihood model
  • probabilistic model
  • web search
  • viewpoint
  • real time
  • information systems
  • mobile devices
  • social media
  • mobile phone
  • user behavior
  • database
  • data sets
  • process model
  • prior studies