Identifying the k Best Targets for an Advertisement Campaign via Online Social Networks.

Mariella Bonomo Armando La Placa Simona E. Rombo

Published in: KDIR (2020)

Keyphrases

online social networks
social networks
social relationships
network structure
social relations
social networking
social networking sites
social media
viral marketing
social ties
online social networking
social context
display advertising
social network analysis
user activity
micro blogging