Performance Measures for Social CRM: A Literature Review.
Torben KüpperReinhard JungTobias LehmkuhlSebastian WaltherAlexander WienekePublished in: Bled eConference (2014)
Keyphrases
- literature review
- case study
- design science
- fuzzy theory
- public libraries
- information systems development
- social interaction
- current issues
- social networks
- customer relationship management
- social media
- data mining applications
- information technology
- information systems
- higher education institutions
- real world
- relationship management