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The Impact of Social Media and Its Utilisation by Pharmaceutical Companies.
Ursula Lennon
Abir Jaafar Hussain
Hulya Francis
Dhiya Al-Jumeily
Paul Fergus
Mohammed Khalaf
Naeem Radi
Published in:
DeSE (2015)
Keyphrases
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social media
consumer products
big data
user generated content
information retrieval
information systems
online social networks
business applications
social networking sites
factors that influence
high impact
social activities