Customer relationship management and Web mining: the next frontier.
Alexander TuzhilinPublished in: Data Min. Knowl. Discov. (2012)
Keyphrases
- web mining
- customer relationship management
- data mining
- web data
- competitive advantage
- data mining technology
- relationship management
- knowledge discovery
- social network analysis
- web usage mining
- data mining techniques
- text mining
- web users
- data mining applications
- customer churn
- information extraction
- user profiles
- opinion mining and sentiment analysis
- web logs
- real world
- web communities
- web content mining
- information systems
- call center
- social networks
- databases
- database