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How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model.
Yong Beom Kim
Hyung Chul Joo
Bong Gyou Lee
Published in:
KSII Trans. Internet Inf. Syst. (2016)
Keyphrases
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ubiquitous systems
smart environments
theoretical framework
mobile advertising
website
learning algorithm
active learning
activity recognition