Hyung Chul Joo

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Mobile Advertising

Activity Recognition

Top Venues

KSII Trans. Internet Inf. Syst.

Publications

Yong Beom Kim, Hyung Chul Joo, Bong Gyou Lee
How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model. KSII Trans. Internet Inf. Syst. 10 (10) (2016)