Product positioning and pricing decisions in a two-attribute disruptive new market.
Yuwen ChenJohn NiPublished in: IISE Trans. (2021)
Keyphrases
- profit maximizing
- pricing strategies
- information goods
- market conditions
- decision making
- market share
- selling season
- dynamic pricing
- optimal pricing
- network effects
- financial markets
- market demand
- convertible bonds
- decision makers
- life cycle
- product life cycle
- option pricing
- black scholes
- nash equilibrium
- single product
- small and medium sized
- consumer products
- pricing schemes
- inventory control
- pricing mechanism
- strategic decisions
- manufacturing companies
- raw material
- st century
- lead time
- production planning
- electricity markets
- managerial insights
- profit maximization
- customer demand
- supply chain
- financial crisis
- stock price
- attribute values
- product line
- stock exchange