Login / Signup
Is Socializing Loyalty Programs a Good Idea? - Empirical Evidence from a Large Quick Service Restaurant Chain.
Guangrui Li
Mike K. P. So
Xiaojun Zhang
Kar Yan Tam
Published in:
ICIS (2017)
Keyphrases
</>
empirical evidence
service quality
customer satisfaction
web services
computer programs
service discovery
social interaction
service providers
service oriented
management system
website
end users
information services
mobile phone
data mining
online shopping
call center
service delivery
intermediate level