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Guangrui Li
Publication Activity (10 Years)
Years Active: 2017-2022
Publications (10 Years): 2
Top Topics
Empirical Evidence
Intermediate Level
Big Data
Business Analytics
Top Venues
ACM Trans. Manag. Inf. Syst.
ICIS
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Publications
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Guangrui Li
,
Mike K. P. So
,
Kar Yan Tam
Identifying the Big Shots - A Quantile-Matching Way in the Big Data Context.
ACM Trans. Manag. Inf. Syst.
13 (2) (2022)
Guangrui Li
,
Mike K. P. So
,
Xiaojun Zhang
,
Kar Yan Tam
Is Socializing Loyalty Programs a Good Idea? - Empirical Evidence from a Large Quick Service Restaurant Chain.
ICIS
(2017)