Unveiling managers' perceptions of the critical success factors for SMS based campaigns.

Eusebio Scornavacca Jr.Jonathon McKenzie

Published in: Int. J. Mob. Commun. (2007)

Keyphrases

critical success factors
mobile phone
success factors
m learning
information systems development
email
information systems
decision making
systems analysts
information technology
learning systems
systems development
customer relationship management