Jonathon McKenzie

Publication Activity (10 Years)

Years Active: 2006-2007
Publications (10 Years): 0

Publications

Eusebio Scornavacca Jr., Jonathon McKenzie
Unveiling managers' perceptions of the critical success factors for SMS based campaigns. Int. J. Mob. Commun. 5 (4) (2007)
Eusebio Scornavacca Jr., Jonathon McKenzie
Perceived critical success factors of SMS based campaigns: a managerial perspective. ECIS (2006)