Sales 2.0 in business-to-business (B2B) networks: conceptualization and impact of social media in B2B sales relationship.
Alexander RossmannGerald SteiPublished in: DEC (2015)
Keyphrases
- electronic commerce
- cross selling
- social media
- business transactions
- electronic business
- business process
- electronic markets
- customer support
- customer service
- business processes
- data mining
- financial information
- big data
- business models
- information systems
- social networks
- return on investment
- customer behavior
- crisis management
- business intelligence
- business managers
- knowledge management
- decision making
- dynamic pricing
- complex networks
- legal issues
- decision makers
- customer base
- internet enabled