Predicting Customers' Churn Using Data Mining Technique and its Effect on the Development of Marketing Applications in Value-Added Services in Telecom Industry.
Sajjad ShokouhyarParna SaeidpourAli OtarkhaniPublished in: Int. J. Inf. Syst. Serv. Sect. (2018)
Keyphrases
- data mining techniques
- financial services
- data mining
- data mining technology
- customer relationship management
- customer churn
- marketing strategies
- data warehouse
- cluster analysis
- customer retention
- value added services
- association rules
- association rule mining
- data mining applications
- tourism industry
- data mining methods
- customer segmentation
- knowledge discovery
- economic development
- data analysis
- apriori algorithm
- customer service
- distributed data mining
- location aware
- consumer behavior
- churn prediction
- competitive advantage
- potential customers
- databases
- data mining algorithms
- database