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Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement.

Susana C. SilvaRoberta De CiccoMaria LeviMaik Hammerschmidt
Published in: CONVERSATIONS (2022)
Keyphrases
  • collaborative interactions
  • website
  • database
  • genetic algorithm
  • search engine
  • case study
  • learning environment
  • email
  • interaction analysis
  • human interactions
  • high impact
  • creation process
  • face to face interactions