Virtual Reality Adoption in Marketing: Unveiling Its Impact on Firm Value.
Chris XiongHugo LamSahar KarimiXinyue WangAnan TianShicheng LeiPublished in: PACIS (2024)
Keyphrases
- virtual reality
- internet enabled
- virtual environment
- information technology
- financial services
- computer graphics
- virtual reality technology
- three dimensional
- virtual world
- data mining
- photorealistic
- augmented reality
- interactive virtual
- computer animation
- website
- virtual museum
- e government
- real time
- computer interface
- digital museum
- virtual reality environments
- collaborative virtual environments
- mobile payment
- competitive market
- mixed reality
- image processing